How the NBA’s broadcast rights tussle could affect advertisers

While the NBA weighs up competing broadcast rights bids from the likes of Comcast, Disney, Warner Bros and Amazon, marketers and media agencies are keeping a close watch out for a change in the media status quo surrounding the league.

Many of the details concerning potential end-game scenarios, such as which weeknight fixtures go to which broadcaster, are up in the air.

But agency execs believe there’ll undoubtedly be implications for the NBA’s current commercial partners, and potential opportunities for brands currently shut out from the league’s enormous audiences. 

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