How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months

Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers jumped 362 percent to 42,000.

Last March, he was approached for representation by creator management company Underscore Talent, which signed him into their Shorthand Studios content services to strategize and build out a team to help make his Metabolic Health YouTube channel a “household name.” The financial terms of the agreement were not made available.

Norwitz’s content breaks down metabolic health, offering actionable steps viewers and readers can take to be healthier. “I wanted to position myself as someone who wouldn’t just be prescribing polls, but would be providing people empowerment to take control of their health directly,” Norwitz told Digiday, who is now working as a full-time creator.

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