How lack of motivation could be seen as a hindrance to solving programmatic fraud
The Possible conference got underway on Monday from Miami Beach, as did the Digiday studio.
One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs.
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What’s missing in today’s marketplace, Casale explained, is motivation to make changes with today’s tools that are available.
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