How influencer agencies vet and navigate past fake influencers and followers

With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate partnerships and verify the authenticity of their followings and engagement metrics those influencers claim to attract.

Not helping matters, a number of social media services, including Viralyft and Twicsy, sell followers, likes or views directly to creators and businesses wanting to boost their clout. Some of that traffic is made up of bots.

So how do agencies know what’s real?

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