How independent agencies go on the offensive to find new growth opportunities

Independent agencies are increasingly taking an offensive approach to win clients and grow their services. Even if that means new hires to change the pitching approach and focus on consultative services. 

As analyst Brian Wieser noted, various large independent agencies are currently trying to bounce back from a challenging 2023, but third-quarter results show some gains in revenue growth from the previous quarter. It will be up to agencies to differentiate themselves to go after new business as the end of year becomes even more competitive.

Last month, media agency Apollo Partners added a growth and marketing exec to support its expansion strategy. The agency said anecdotally that it doubled in size, adding jobs throughout its San Francisco, New York and Austin, Texas, in the last two years. It also secured clients including Nature’s Bakery, Intuit and Mars as it continues to grow in the consumer packaged goods and quick service restaurant sectors.

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