How decision intelligence bridges the gap between clean rooms and decisions

Tony Ayaz, president and CEO, SCUBA

As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence. 

Legacy data management approaches are applied to data clean rooms, and have been misinterpreted as the only path forward. However, data clean rooms are simply the starting point for first-party data, not the complete panacea the industry hoped for.

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