How data connectivity helped Windstar Cruises optimize spend and increase bookings

Brittany Blackford, director of growth partnerships, buy-side, Experian

For travel and hospitality brands, the challenge isn’t only about reaching potential guests, it’s also about proving that marketing efforts lead to actual bookings.

Windstar Cruises, a luxury small-ship cruise line known for its intimate and unique itineraries, faced this exact challenge. The brand’s marketing efforts generated engagement — impressions, clicks and quote requests — but lacked a clear connection between digital advertising spend and confirmed reservations.

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