Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned.

The Swell Audience Network aims to integrate data insights and help brands work with all different types talent, from celebrities to influencers, and manage their audiences programmatically. Increasingly, agencies and influencer agencies alike are building tools and partnerships in order to match brands and influencers — often using artificial intelligence and data-focused applications as a means to sort accurately through an expanding sea of options.

From the agency perspective, adding measurement injects a vital element to justifying their clients’ investments, including showing metrics like awareness or conversions, said Sarah Bachman, head of Blue Hour Studios, a Horizon affiliate formed in 2019.

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