Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies.
Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by 5%.
How it works:
Key features:
By the numbers. Advertisers using Search Ads 360 multi-channel/engine optimization portfolios typically see 5% more conversions or conversion value compared to optimizing channels and engines independently, according to internal Google data.
How to get started:
What’s next. Google is seeking feedback and plans to continue innovating cross-channel and cross-engine campaign tools.