Google Analytics real-time reporting bug confirmed

Google has confirmed an issue with the real-time analytics reports within Google Analytics, GA4. Many profiles show zero real-time traffic being reported since early this morning; some are seeing a fraction of their normal real-time traffic being reported, and some are seeing normal traffic.

Google working on a fix. Ginny Marvin, Google’s Ads Liaison, responded on X saying, “Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!”

Here is that post:

Hi Barry, Thanks for flagging. This is a bug and the team is working on it. Apologies for the inconvenience!

What it looks like. Here is a screenshot of GA4 reporting zero real-time traffic:

Why we care. If you are noticing zero or a lot less real-time visitors via Google Analytics, you are not alone. This is a bug with Google and Google hopes to resolve the issue soon.

I know a lot of site owners woke up in a panic to these reports but again, this is just a bug.

Fixed now. At around 11:35pm ET, it seems like it is now resolving and was resolved by 12pm ET.

And an update: This has been resolved. Thanks for your patience!