Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration.
Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services.
Timeline of events:
The impact:
What’s next:
Between the lines. Google emphasized that the issue was caused by an ads serving bug and was not related to customer migration to the new Google Merchant Center.
The bottom line. While Google has largely contained the issue, the incident highlights the potential vulnerabilities in complex advertising ecosystems and the importance of swift response to data privacy concerns.