Google Ads adds ‘Unintended Consequences’ to Insights

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations.

Why we care. The Unintended Consequences card provides you with critical insights into how your campaigns might be missing the mark, helping to identify and address these issues to stop them negatively impacting performance.

The details. The card will surface data and trends indicating when and where ads are not aligning with the intended audience or geographical targets.

First seen. We were first made of this update from Francesco Cifardi on LinkedIn:

Bottom line: Google’s Unintended Consequences insight could prove to be a valuable tool to fine-tune your campaigns and ensure your ads reach the right audiences in the right locations, which could lead to better results and ROI.