Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever

Anyone waiting for Google to drop a game-changing cookie update can go ahead and breathe — its not coming with this one.

If anything, the latest details on how the Chrome browser will ask users if they want to be tracked by third-party cookies has only stirred up more questions than answers — par for the course at this point.

Speaking yesterday (Jan. 27) at the IAB’s Annual Leadership Meeting in Palm Springs, California, Anthony Chavez, Google’s vp of Privacy Sandbox, explained that the choice will come via a “one-time global prompt,” with the industry getting several months to prepare before it goes live.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.