Google’s ‘my way or the highway’ approach takes center stage in antitrust trial

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On today’s episode of Google on Trial, the word of the day is “uncompromising.” According to witnesses, whenever the ad industry tried to negotiate, Google’s message was clear: it’s their way or the highway.

Testimony after testimony during day two of the Justice Department’s antitrust showdown — dubbed “ad tech’s trial of the century” — painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.

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