Goodway Group launches retail media accelerator to bring order to a growing industry

Goodway Group this month added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry.

The digital media agency network in early May launched Gradiant, an agency offshoot that focuses on brand visibility across the entire marketing funnel, and G-Comm, a retail media accelerator aimed at addressing the challenges in the retail landscape.

The two new units add to the agency’s umbrella of existing brands CvE, a marketing advisory firm, Tuff, a performance marketing agency, and Goodway, its managed service media and analytics business.

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