Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy

This week’s Future of TV Briefing features a Q&A with Samir Chaudry from creator duo Colin & Samir discussing the state of the creator economy.

• The business of being a creator
• Sports drives across-the-board TV watch time increase
• How many people watched the Super Bowl, really?
• Video’s ChatGPT moment, Comcast-Paramount’s “Spulu” response, streamers’ increased ad loads and more

YouTube CEO Neal Mohan has described creators Colin Rosenblum and Samir Chaudry – better known by their YouTube channel’s name, Colin and Samir – as “connoisseurs of this creator economy.” And in January the duo, with the help of creator platform Kajabi, launched a four-week course on the business of being a creator.

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