Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.

• Prompt the feeling
• Traditional TV watch time grows while streaming stagnates
• Netflix’s livestreaming tech, Spotify’s video creator monetization program and more

This year’s trend of brands incorporating generative AI technology into ads and getting panned for doing so continues. First, it was Toys ‘R’ Us. Then Google. And now it’s Coca-Cola’s turn.

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