Future of TV Briefing: A look at Netflix’s streaming bundle playbook

This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.

• The streaming bundle playbook
• Netflix moves up the TV watch time ranks
• Netflix loses Naylor, Warner Bros. Discovery considers split, NBCUniversal wraps upfront and more

As major streamers continue to combine sales efforts by packaging themselves into singular subscriptions a la the traditional pay-TV bundle, Netflix has drawn a line in the sand when it comes to streaming’s bundle bonanza. The company is not keen on combining sales efforts strictly with other streaming services like in the case of Disney’s and Warner Bros. Discovery’s Disney+-Hulu-Max bundle.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.