Future of TV Briefing: How Netflix is shaking up the upfront deal model

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

• Upfront+
• Nielsen’s new math, NFL’s Thanksgiving expansion and more

Netflix hosted a pre-upfront preview presentation at its Los Angeles studio on Tuesday for a select group of brand and agency executives. But that isn’t the only example of the company getting a jump on the annual TV and streaming ad marketplace.

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