Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market.

• See TV
• Streaming’s TV watch time share peaks
• TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more

Maybe the connected TV ad market needs to get more traditional to advance.

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