Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.

• ‘Premium automation’
• Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more

This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the company’s test of using AI agents to sell ads against a live NFL game. It was a really insightful, technical conversation. And one thing McConville said has really stuck with me:

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