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Google on Trial Assessing the fallout of Google’s ad tech antitrust trial
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Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month....
Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building meaningful relationships or translating into lasting engagement or revenue.
Without meaningful data or audience insights, personalization efforts fall flat, revenue is unpredictable, subscription offers miss their mark and...
WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.
Writing on LinkedIn, the CMO said Coca-Cola had renewed its partnership with WPP and credited it with delivering “significant value” to the firm, which is one of the world’s largest advertisers.
“I’m happy to share that The Coca-Cola Company...
Google’s recent clarification that it can still crawl and index web content — even after publishers opt out of its AI training — serves as yet another reminder of how little control publishers have historically had within the Google ecosystem.
Here’s a look at what’s in and out for publishers in the era of Google AI Overviews and the rise of AI platforms.
InStrip-mining contentOutDriving...
As podcast consumption shifts to video, advertisers are treating the format as more premium than ever, drawn by opportunities across multiple channels — and are investing more marketing dollars accordingly.
In the first quarter of the year, ad revenues for podcast representation agency True Native Media jumped 40 percent year over year, according to founder Heather Osgood. “2025 has, so far,...
As virtual-world creators begin building large audiences — and real incomes — on platforms beyond Roblox and Fortnite, advertisers are starting to take notice.
A new kind of creator has emerged in the past two years: the user-generated content (UGC) creator, whose preferred medium is three-dimensional virtual items and worlds, rather than audio, video or text. Platforms such as Roblox and...
With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter, faster and more efficiently.
Hearst is testing how agentic AI can improve its processes for its ad sales division, while Thomson Reuters — owner of news agency Reuters — has incorporated agentic AI in its business divisions. And Belgian-headquartered...
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect how upfront dollars are allocated.
Streamers’ upfront flex
Streaming, YouTube gain more share of TV watch time
CBS News chief exits, YouTube Shorts’ ad revenue milestone and more
Streamers’ upfront flex
Sports may be the main selling...
Nate Carter, vp, global sales, agency and identity, Dun...
As economic uncertainty and talk of recession intensifies, automakers face an uphill battle in everything from tariff impacts on production costs to fluctuating consumer spending in response to inflation.
The uncertainty has left marketers shaken because it’s historically meant cuts to marketing budgets. But as one of the biggest spending categories in media and marketing, auto makers aren’t...