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If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Desk leading the pack in earnings (see below).
Both companies, talismans of independent ad tech, saw their stock prices dip in early hours after issuing Q2 earnings — despite reporting a 77% and 19%...
MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital.
The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend.
It’s a significant turn in S4’s twisting narrative. Though there’s no guarantee discussions will...
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The through lines between search and social are more blurred than ever, and perhaps no platform is more aware of that than Reddit, which has been pushing to become a “go-to search engine” as CEO Steve Huffman put it on the company’s latest earnings call.
Back in April, the social media platform released Reddit Answers, an AI-powered search...
As brands increase their spending on scalable creator ads, three marketers say YouTube is lagging behind rival platforms in its implementation of the paid ad format — but YouTube execs insist its slower rollout is designed to protect the platform’s creator community.
Over the past year, social platforms have released more tools to help advertisers scale creator ads, which let brands take an...
This story was first published by Digiday sibling site, Modern Retail.
Even some of the most ubiquitous ingredients in top American restaurants aren’t immune to tariff woes.
Four years after launching, Carbone Fine Food — a CPG company associated with the famous New York City restaurant — is grappling with an increasingly complicated supply chain. Thanks to tariffs on imports from the...
Elon Musk’s vision to automate as much of the ad process as possible using Grok has been met with a lukewarm response from advertisers.
Part of the hesitation is that it requires handing over complete control to an AI tool — something advertisers already do reluctantly with Google and Meta. Doing so on a platform with X’s historical volatility makes the leap even harder.
“We’re still...
The line between athlete and influencer is evaporating as more advertising dollars flow into sports, creator marketing, and into the U.S. name, image and likeness (NIL) cottage industry that straddles both worlds.
Agency holding groups are paying close attention. Japanese agency group Dentsu struck a deal with MOGL, a company providing matchmaking services between NIL creators and brands,...
As brands more closely monitor the performance of their influencer marketing spend, live shopping companies are seeing a significant uptick in business.
Live shopping — creators livestreaming to an audience to sell physical goods — has been popular among consumers in Asian markets for years, but remains a relatively niche purchasing behavior in the West. In 2025, however, live shopping...
Generative AI continues to steadily infiltrate more corners of the media business, creating efficiencies and saving time across content, production, research, data crunching and even planning and buying.
Holding companies and independents alike are collectively investing billions in architecture, tools and processes that leverage AI in ways that go far beyond simple machine learning.This is a...
Abigail Roulston, vp of marketing, Blis
The growth of connected TV has been nothing short of explosive. Viewers are streaming more content on CTV than ever before, eclipsing broadcast and cable viewership combined. This surge presents a valuable opportunity for advertisers to connect with highly engaged audiences.However, this evolving landscape also brings significant challenges. Many...