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Podcasts are giving film and TV stars a path to something rare in Hollywood: IP ownership.
On July 21, actor Gina Torres released her first-ever podcast, a fictional audio mystery narrative titled “A Murder in Montecito,” developed in partnership with the production company Sonoro. Torres is the latest Hollywood actor to throw her hat into the narrative podcast ring, joining the likes of...
This week’s Media Briefing digs into why The New York Times is hiring the former head of Google’s search and AI partnerships team to manage its relationships with platforms and big tech companies – and why the hire is coming at a pivotal time as AI reshapes the media ecosystem.
Adam Greenberg joins NYT as vp of strategic partnerships
Google AI Mode comes to the U.K., DallasNews...
The article was first published by Digiday sibling Modern Retail.
Seth Dallaire admits that, before joining Walmart almost four years ago, he hadn’t considered working for the big-box retailer. A longtime digital ad executive, Dallaire had historically been most comfortable at tech companies.
That changed, he said, when he spent time with Walmart’s U.S. president and CEO, John Furner, and...
Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack of measurement options and shallow links with key industry partners stand in the way of further investment.
The streamer’s second-quarter results, released July 17, showed a 16 percent increase in revenue. Including both subscriber and advertising income, its...
Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight brand peers, but could also cause a headache for creative agencies.
For the last year the CPG giant has been working with marketing services firm The Brandtech Group to build up its Beauty AI Studio: a bespoke, in-house system inside its beauty and wellbeing business...
This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV despite more sports being available to stream.
Moneyball
Skydance’s Faustian bargain, NBCUniversal’s ESPN, Netflix’s video podcast push and more
Moneyball
Streaming has overtaken traditional TV when it comes to overall viewership. But sports still tilts the balance...
It can be difficult for smaller advertisers to gain a foothold in Google’s search advertising auctions. Money talks, and marketers without the limitless cash reserves of their largest rivals often find themselves boxed out of the best slots. But every now and then, a major player dips out – and the status quo gets remixed.
In the last week, an apparent withdrawal from Google Shopping ads by...
As the release of “Grand Theft Auto VI” grows closer, Rockstar Games is looking to expand its creator platforms team.
Rockstar Games is currently hiring for two roles — a senior product manager and associate compliance manager — dedicated to the game developer’s creator platforms. These hiring plans represent a expansion of Rockstar’s creator platforms team, which currently numbers at eight...
This story was first published by Digiday sibling Glossy
Procter...
More than 80 media executives huddled in New York last week under the IAB Tech Lab banner to tackle a problem that’s fast becoming existential: how to block AI companies scraping publisher content to train their models and capture attention — all without consent, let alone a check.
The usual suspects showed up — publishers, platforms and the tech vendors caught in between. Even Google and...