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It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got walloped by traders after its quite positive financial results.
However, its results were neither spectacularly good nor terribly bad, with 2025 revenue up 10%, thanks in part to including one month of...
This story was originally published on sister site, Modern Retail.
TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.
In an email sent to sellers Tuesday evening and reviewed by Modern Retail, TikTok Shop said, “At this time, Seller Shipping remains unchanged, and...
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy.
Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance comes after the “Sydney Sweeney Has Great Jeans” ad campaign last...
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasional foul — all taking place in the U.S and Mexico.
But Major League Soccer (MLS) has a bigger ambition: to convert U.S. viewers entertaining a passing interest in the World Cup into long-term soccer...
This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results.
Publishers are seeing if they can package their AI citation playbooks into a product to sell
FT joins Google’s AI pilot program, NYT uses AI to track conservative media, and...
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not.
That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns of the year so far. For most marketers, AI still sits closer to an assistant on probation than an operator with authority.
“That’s the client preference at the moment,” said Wesley ter Haar,...
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.
WTF is SGAI?
WBD reopens Paramount deal talks, Hollywood’s AI copyright fights with ByteDance and more
WTF is SGAI?
For some ad buyers and sellers, being able to run targeted ads in live sports is the holy grail. But like the actual holy grail,...
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social media.
This year, the retailer is expanding Varsity Team, its ambassador program open to both Dick’s employees and external creators, to reach its largest membership ever. Varsity Team members partner with Dick’s and its top national brands on content for marketing campaigns and...
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms.“I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers on Snapchat after joining in the platform...
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Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — much of which they’ll put toward brand marketing.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading...