Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — much of which they’ll put toward brand marketing.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.