Feed Items
Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel.
For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a...
If publishers had one Christmas wish, it’d be for the chaos to end.
That means an end to the unscrupulous AI scraping that’s made even the notorious Wild West of ad tech in the mid to late 2010s look like small fry.
Naturally, the toothpaste is out of the tube when it comes to AI companies training on publishers’ archives, but now the industry is fighting to shape what comes next....
This story was first published by Digiday sibling ModernRetail
Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations.
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations,...
The story was first published by Digiday sibling ModernRetail
When LaToya Stirrup’s brand Kazmaleje first landed on Target’s shelves in 2022, it felt like a dream come true. The Miami-based founder had spent years building her hair-tool brand — which she launched in 2019 — and securing placement at a national big-box retailer gave her scale and visibility that would’ve been harder to achieve...
In the thick of the final quarter of the year, TikTok is on the hunt for new U.S. business for its Shop e-commerce arm.
The short-form video platform is offering “limited-time perks” – up to $6,000 in coupons – for new sellers to join the platform and start selling this month, according to an email shared with Digiday. Similar to its Black Friday offerings, TikTok seems to have gamified the...
Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test.
Digiday has learned that the group’s top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group’s approach to next year’s slate of new business pitches. The cadre is said to include Omnicom Media CEO Florian...
One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.
It’s a topic we covered often this year. ChatGPT referral traffic nearly doubled, but is still a very small percentage of publishers’ overall traffic. Google’s AI Overviews, its AI-generated summaries on the search page, reduced click-through rates across more...
The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy.
If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent.
In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned.
Several U.S. media buyers explained that, following...
This piece was first published by Digiday sibling ModernRetail
In 2025, the food industry agreed to help “Make America Healthy Again.”
The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives...