How Boll & Branch leverages AI for operational and creative tasks

This story was first published by Digiday sibling ModernRetail

Direct-to-consumer brands are figuring out their AI playbooks in real time.

One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies event on Wednesday, Katia Unlu, chief commercial officer at Boll & Branch, laid out how the company uses generative AI tools for internal productivity and customer-facing content. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.