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Advertising around Politics Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
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The long-running, often technical, debate over brand safety — once confined to ad tech insiders and programmatic buyers — has erupted into one of advertising’s most politically charged and...
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At this point, it’s clear that creators have become a line item in marketing budgets and media plans. What’s less clear, however, is the longevity and lifespan of a content creator in an ever-changing digital landscape. And that’s the space creators like Brandon Edelman are navigating right now.
“I’m super happy to forever be a TikToker, but who...
This story was first published by Digiday sibling Modern Retail.
Shopify is drawing a line in the sand on agentic AI — a type of bot that autonomously completes tasks on its own, without human inputs — with new language across merchant websites that appears aimed at blocking agentic AI systems.
Shopify now includes a warning in the code that powers merchant storefronts, telling bots what...
Despite years of pledges to diversify their ranks, major publishers are making barely perceptible progress, and in some cases — none at all.
Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.
Lauren Winans, CEO of an HR consulting practice Next Level Benefits...
There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks.
That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. At the center of it: AI Overviews. Years of SEO strategy are now...
The business of being a creator isn’t a solo show. They have become full-on productions.
In the two decades since YouTube’s debut, creators such as Smosh’s Ian Hecox as well as Mythical Entertainment’s Rhett McLaughlin and Link Neal have helped to map out the path to becoming full-time creators. They have built out teams and eventually entire companies around themselves.
Now other creators...
News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.
The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control.
The move reflects a growing push by...
AI platform wars are about to become the browser wars and advertising will be a key battleground.
Or at least it will be for two companies.
OpenAI and Perplexity, two of the biggest players in alternative AI, are making browsers central to their next act. It’s a natural, albeit seminal, move for both companies — one that will have major implications for how advertising is sold, served and...
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Evolving Agencies AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
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TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year.
Digiday was unable...
Last week may have ushered in the first moments of a shift in balance among the holding companies.
WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are scarier than a Stephen King horror novel.
At the same time, as Omnicom and Interpublic Group...