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This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.
Fuzzy math
YouTube’s Oscar bid, the business of AI slop and more
Fuzzy math
Co-viewing measurement is a necessary evil in the TV and streaming ad market.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to...
In the midtown Manhattan offices of Hearst Tower, surrounded by the familiar chaos of print production — stacks of back issues, proof pages scattered across the desk, the constant hum of editorial collaboration — Michael Sebastian presides over one of America’s most iconic magazines. With a twist.
At 44, the editor in chief of Esquire represents something of a paradox: a digital native who...
This story was first published by Digiday sibling ModernRetail
Heineken is betting on special limited-edition tennis-themed cans to drive more sales of its non-alcoholic beer during the U.S. Open tennis tournament.
Last year, the limited-edition cans — called Heineken’s 0.0 L0ve.L0ve cans — sold out during the first week of the U.S. Open, where they were sold exclusively. In turn, on-site...
Kellanova — the owner of Kellogg’s, Pringles and Pop-Tarts — is the latest firm to turn to AI tech to tune up its creative marketing efforts, Digiday has learned.
Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the effectiveness of creative deployed on Meta ad units, using an AI-enabled solution to better understand which of its...
The industry has moved functions in-house, establishing playbooks from everything from social to programmatic media buying. But brands are not using the same in-housing play for AI.
Some brands, like U.S. Bank, are taking a hybrid approach, while others, like Adobe, are more fluid, using AI tools both internally and in partnership with external partners. Mostly, brands are still testing and...
Consolidation among media agencies large and small has been widely expected since Omnicom proposed acquiring Interpublic Group last December. To a large extent, the industry hasn’t disappointed, with Indies merging to form bigger Indies, and holdcos continuing to acquire different specialty shops to grow even bigger.
The latest merger comes in a massive corner of the marketing world, of e-...
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Data Regulation What if Google isn’t forever? Marketers grapple with a platform in flux
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In the last week, the pending seismic shifts in the digital advertising landscape were underscored by Perplexity briefing the press on its intentions to capitalize on Google’s battles with the Justice Department.
However,...
This story was first published by Digiday sibling Modern Retail.
Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was a part of her lifestyle.
Jackson, who lives on the outskirts of Chapel Hill, North Carolina, said her daughter’s daycare was across the street from a Target, so she estimated that she went to Target multiple times a week...
Meta’s Superintelligence Group has started turning up in marketer pitches. So far, its generating curiosity — and confusion.
As Chris Matheson, media director at Markacy pointed out, marketers and investors will be looking for proof of return on investment. “With $64 to $72 billion in 2025 capex, brands expect tools that lower customer acquisition cost (CAC) or raise conversion rate (CVR),...
For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed.
AI has become a key tool in the creative processes of digital content creators across genres and platforms, with over 80 percent of creators using it in some part of their workflow, according to research by the AI audio generation company Wondercraft, which analyzed...