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Generative AI tools crept closer to the uncanny valley this year as tools like OpenAI’s Sora or Google’s Nano Banana, have flooded the market. Marketers have higher expectations than ever for AI to streamline marketing processes and save dollars. The novelty of generative AI has worn off and marketers want controllable, consistent tools that can be easily integrated into the creative ecosystem...
This story was originally published on sister site, Modern Retail.
2025 was another challenging year for the retail industry, as tariffs added another crushing blow to an industry that had already been dealing with sky-high inflation and waning VC dollars in recent years.
The numbers lay bare how challenging it was for the retail industry: As of October, job cuts across U.S. firms hit a 22-...
This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025, generative AI was weaved into traffic analyses, licensing negotiations and product development.
Clicks from search waned. AI answers increasingly replaced blue links that drive people to publishers’ sites. Some companies struck AI content licensing deals, while others blocked AI...
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It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout the year, surveying publisher, agency, brand and retailer professionals at regular intervals throughout 2025.This is a member-exclusive article from Digiday....
This story originally published on sister site, Glossy.
When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without sacrificing the customer experience or margins.
The agent, dubbed Clara, launched as a chatbot on the brand’s website in mid-February and now...
As programmatic means of investing in channels spreads further across the media landscape, there remain a few gaps where it’s neither efficient nor even doable. One of those less developed areas is product placement and sponsorship opportunities, which are either unwieldy or downright un-buyable.
But Omar Tawakol, CEO of Rembrand, has his eye on a bigger prize — trying to improve advertising...
Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain.
Top talent is scarce; human oversight and meddling eats into newly gained margins; and realizing meaningful economies of scale can mean investing considerable cash and...
This story was first published by Digiday sibling ModernRetail
Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on some diversity, equity and inclusion initiatives...
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2025 was the year of loose ends, according to Digiday executive editor of news Seb Joseph. He and managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to gather together those loose ends and assess which may be tied up in 2026.
Among those loose ends are Netflix’s planned acquisition of Warner Bros. Discovery’s...
AI momentum papered over Google’s reset year
From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others.
The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back plans to fully deprecate third-party...