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For the vast majority of the 2020s, Publicis Groupe has sat atop the heap of agency holding companies, but now there is arguably a bigger beast on Madison Avenue, with Omnicom (post its merger with Interpublic Group) able to brag that it’s the biggest in the industry in terms of scale.
With the race for the hegemony of adland in full gear, murmurs are emerging that Publicis may pursue...
As U.S. growth slows and macroeconomic headwinds get harder to weather, brands like Procter...
Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events since last summer.
But some marketers are thinking beyond February, to June – and amending their contingency plans should political events in the U.S. derail this summer’s soccer World Cup.This is a...
TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet.
When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its privacy policy, as well as concerns about the company censoring...
Every industry struggles to scale, and the creator economy is no different. The market has exploded in the last decade, but without the traditional guardrails, metrics and accountability you’d come to expect from a multi-billion-dollar industry.
With the creator economy set to grow by 18% in 2026 per IAB’s November 2025 report, brands like TheRealReal and Shark Ninja are turning to predictive...
Even as TikTok’s U.S. ownership shake-up fuels uncertainty and some audience drift, Vita Coco is staying put, keeping the platform central to its social marketing without mistaking it for a permanent foundation.
That stance, according to its CMO Jane Prior, isn’t denial. It’s restraint. When talk of a U.S. deal first surfaced, the brand adjusted its expectation and kept moving. Now, the...
As the race for AI platforms to dominate consumer adoption reaches a fever pitch, tech behemoths like OpenAI, Meta and Google are showing up on marketing’s biggest stages. AI startup Perplexity, however, isn’t convinced by the mass-market playbook to reach users.
“Our marketing is not a bullshit machine,” said Jesse Dwyer, head of communication at Perplexity, who doesn’t see the traditional...
This story was first published by Digiday sibling Glossy.
As artificial intelligence becomes embedded within luxury operations, from marketing and personalization to inventory and clienteling, brands are increasingly doubling down on what technology cannot replicate: emotional connection.
Over the past decade, luxury has relentlessly optimized for ROI, investing heavily in data, CRM systems...
Big Tech players are poised to outline their respective management’s visions of an AI-fueled future in what is likely to be another pivotal earnings season, outlining the full-year performance of the likes of Alphabet, Amazon, Apple, and Meta.
From here, the markets will scrutinize not just topline growth and AI spending, but how regulatory penalties — including billions in antitrust and...
Generative AI is everywhere, whether you like it or not. Content creation is no exception, with AI influencers signing brand deals and real-life influencers using AI tools to help plan their content schedules or write scripts. The latest trend? Vibe coding, a new way for creators to build advanced computer programs without knowing how to code.
Vibe coding has leapt from developer forums into...