Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup

Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events since last summer.

But some marketers are thinking beyond February, to June – and amending their contingency plans should political events in the U.S. derail this summer’s soccer World Cup.

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