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After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the most high-profile example.
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The Programmatic Marketer The Trade Desk tries to redraw the competitive map with Amazon
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As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie.
The shift is being driven in part by an increasing number of small and medium-sized brands investing in TV, said Travis Flood, Comcast Advertising’s director of insights. “Local and small...
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The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that seemingly has yet to settle: when to call someone an influencer over a creator.
The question is: Is there a difference between a creator and an influencer. If so, what’s the difference...
Ads in ChatGPT might be good for OpenAI’s business, but it’s not necessarily a good move for their users.
What makes a tool like this feel almost futuristic is the sense that the answer arrives clean — unsponsored, unbothered and untouched by the internet’s usual commercial fingerprints. The second some users start wondering whether a response is genuinely helpful or just politely funneling...
Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy.
While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy...
The first few days of TikTok’s new ownership have been chaotic.
Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as TikTok USDS Joint Venture LLC. As ownership transitioned, users almost immediately experienced technical issues, with thousands of outages reported on DownDetector and creators saying their...
TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the platform’s algorithm shifts and moderation policies, which, three creators told Digiday, have caused engagement and earnings to fluctuate unpredictably.
On...
This story was first published by Digiday sibling Modern Retail.
Once a favorite of millennials, Pacsun is finding fresh ways to keep its finger on the pulse of Gen Z’s tastes.
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings. In September, it formed its first Youth Advisory Council, a group of actors and...
After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified.
On Jan. 22, TikTok officially confirmed its U.S. ownership: TikTok USDS Joint Venture LLC, marking the end to the will-it-won’t-it talk of a ban that overshadowed much of the last year.
The clarity is real but...
Retail media now sits inside Diageo’s broader marketing mix, not downstream from it.
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
Once treated largely as a place to activate trade promotions after a campaign was already live, Tesco’s retail media now plays a more expansive role. It has become a full-funnel media and...