TikTok moderation has pushed some news creators to the limit

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the platform’s algorithm shifts and moderation policies, which, three creators told Digiday, have caused engagement and earnings to fluctuate unpredictably.

On Jan. 5, one of TikTok’s biggest news-focused content creators, Dylan Page (aka News Daddy), announced that he was temporarily leaving the platform. Page, who has over 18.2 million followers on TikTok, cited an increase in censorship and dramatically decreased views during the critical news cycle as his reason for leaving (at the time, the U.S. government’s capture of Venezuelan President Nicolás Maduro).

Page is not the only news content creator struggling. Many creators describe in TikTok videos and elsewhere the platform’s inconsistent moderation and their struggle to get clear answers as to why their content is being removed and/or stifled.

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