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AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned.
This year’s game made that distinction clearer than ever. The ads that generated real reaction were not the ones leaning into AI aesthetics or winking at the tech itself...
The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.
The agency holding companies seemingly understand the magnitude of what’s happening in sports and are marshaling their teams to take full advantage of that heat. Publicis Groupe is the latest to take the field, so to...
Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winners and losers of this year’s Super Bowl – the brands. (The Seattle Seahawks may have won the actual game, but it was far from an offensive juggernaut – you have to really like punts to have gotten something out of it.)
The creative strategies employed by advertisers, as...
Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing a 15% and 12% respective annual increase.
But as dollar bills stacked up, so did the legal citations. All this came the same week the IAB hosted its flagship annual conference...
Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend.
“Marketers are prioritizing spend where data shows the highest propensity to perform, while still recognizing the need to prime demand,” Swapnil Patel, co-...
More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise.
In theory, they’re doing so to reduce the cost of managing media investments, while gaining the ability to act faster, and in closer coordination with the rest of their business.
In practice, there are good reasons why...
This story was first published by Digiday sibling Modern Retail.
After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company.
Walmart’s market cap was $1.02 trillion at the end of the day Tuesday after its stock climbed more than 28...
As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video.
At least, that’s the hope.
While live blogs have been around for years, The Athletic sees live formats as a way to keep audiences on its platform, while insulating its reporting from getting scraped...
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as just a cost center, not a means to successful...
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as just a cost center, not a means to successful...