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This story was first published by Digiday sibling Modern Retail.
Last week, federal lawmakers proposed changes to the 2018 Farm Bill that would effectively ban most hemp-derived THC products in a year.
The proposed ban was included in the bill Congress passed to end the government shutdown. The Farm Bill had removed hemp as a controlled substance under the Controlled Substances Act (CSA)....
Agentic AI is the ad industry’s favorite buzzword.
Companies present in every niche of the media industry are working to build and test their own AI agents. Ad tech firms hope the tech can help them cut costs and add value; agencies and advertisers hope they can use the tech to leapfrog those same ad-tech middlemen; and publishers hope the tools can grant them a greater degree of control over...
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This time last year, OpenAI finally seemed to reckon with the idea that it needed a cash influx by way of advertising. This year, that plan has been put into motion.
In August, the tech behemoth scooped up Instacart’s former CEO Fidji Simo as its new CEO of Applications. Then in September, OpenAI had taken the first steps in agentic commerce with...
After months of testimony and a final day of unusually pointed questioning, Judge Leonie Brinkema used the closing arguments phase of the U.S. Department of Justice v. Google to give the clearest indication yet of how she is weighing up an appropriate remedy after ruling the defendant a monopolist earlier this year.
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Google on Trial Google’s ad tech antitrust...
This story was originally reported on sister site, Modern Retail.
When economist Tyler Cowen sat down with OpenAI CEO Sam Altman for a fireside chat during a four-day conference in Berkeley, California last month, the conversation eventually turned to the ChatGPT maker’s buzzy new deal with America’s biggest retailer: With OpenAI now letting Walmart shoppers buy products directly inside...
Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.
According to a study from consultancies Lions...
Interactive and shoppable ads are becoming a common sight on TV screens. And they’re likely to feature a bigger variety of brands in the future as the ad formats arms race, alongside other efforts to lure small business advertisers, between streamers and platforms heats up.
CTV providers have been leaning hard on such formats in recent months to attract more small business and local...
The debate over AI slop has had a dizzying run over the last week or so.
Disney kicked things off by announcing that Disney+ subscribers will soon be able to spin up their own content using its characters. A former video game studio head chimed in to note that younger audiences are already using this stuff. And TikTok added more fuel by confirming its testing controls that lets users adjust...
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Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
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Closing arguments in the U.S. Justice Department’s versus Google’s ad tech case were heard on Friday (Nov. 21), marking the end of a two-year legal saga, and the start of an even more...
This story was first published by Digiday sibling Glossy
The holiday shopping season is the Super Bowl for most consumer brands. But in order to succeed, brands need to be training all year long, according to Traackr CEO Pierre-Loïc Assayag.
“This is a year-long effort. There’s no such thing as succeeding during a period of time without having done the legwork beforehand,” he said. “For a...