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If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same.
To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail.
Social media is increasingly social entertainment
Let’s start with this before going into the research....
It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.)
The under-the-radar joint venture between America’s largest independent media agency Horizon Media and French-owned holding company Havas to create Horizon Global is...
The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held.
In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked closely with him – the developments were made public on January 15 by his own hand...
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch.
Here are the myths, and the reality underneath them.
Myth: AI is about to replace media buyersContinue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the...
This story was first published by Digiday sibling Modern Retail.
This January, beverage brands including NA players are steering clear of villainizing alcohol.
Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like “Damp January,” which encourages creating more mindful drinking habits. With this evolution,...
A claim from X has has taken on a life of its own after I featured it in a story I wrote earlier this month.
X’s ads boss said that nearly all of the platform’s top 100 advertisers were “back” without a breakout of who those advertisers were, no context around what “back” meant and no disclosure of how much money they were actually spending. I asked. There were no numbers forthcoming.This is a...
The European Commission published provisional findings on Google’s ad tech stack, ruling that its wares (primarily AdX and DoubleClick for Publishers) have been dominant for more than a decade, further recommending billions in financial penalties, with a forced divestiture also in prospect.
The provisional ruling was published yesterday, January 15, in a 363-page document containing the...
There are some in the marketing and media industries who might not like what Forrester’s latest report into the use of principal media indicates — that it’s here to stay so you better get used to it. But the report, issued on Jan. 15, also suggests ways marketers, agencies and even publishers can use it in a way that doesn’t leave some parties completely in the dark. For the most part, that means...
This story was first published by Digiday sibling Modern Retail.
Apparel and outdoors giant VF Corp is revealing more details of its growth playbooks for three of its core brands: The North Face, Vans and Timberland.
The company, which recently reported a 2% rise in revenue for its second fiscal quarter, knows it’s at a crossroads as 2026 gets underway. Two of its brands — The North Face...
This story was first published by Digiday sibling Modern Retail.
Apparel and footwear brands are skating into the spotlight at this year’s Winter Olympics and Paralympics in Italy — and they’re determined to nab a win in one of the world’s leading fashion hubs.
As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike. EA7 Emporio...