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Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches.
The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates....
The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot.
Notably this year, marketers are also grappling with plans to spend around the Winter Olympics and World Cup. Ad prices continue to climb, with brands like Instacart, Kellogg’s Raisin Bran and Hellmann’s expected to broadcast...
This story was first published by Digiday sibling Modern Retail
Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for the retailer.
Groups like the ICE Out of MN Coalition and Unidos MN have staged protests and other actions in Minnesota following Jan. 8, when federal agents tackled and...
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
‘Premium automation’
Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more
‘Premium automation’
This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the company’s test of using AI agents to...
On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform.
The changes show just how much YouTube is willing to flex to keep itself ahead of the game — whether that’s competing with big streamers like Netflix and platforms like TikTok, cracking down on AI...
Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium content.
What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing pricing,...
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the...
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in...
Susan Leland, director of audience insights, NPR
In an increasingly fragmented media landscape, optimizing ad spend to ensure both maximum reach and meaningful engagement has become a critical challenge for brands. Brands often suffer from inefficient oversaturation in traditional channels, which wastes ad dollars by hitting the same small segment of the audience repeatedly. Crucially, this...
Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents.
The development was the subject of its flagship announcement at this year’s IAB leadership meeting, which provides a standards-based translation layer that converts natural-language prompts into structured API calls.This is a member-exclusive article from...