Feed Items
Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define them.
Accenture Song generated roughly $20 billion in revenue over its last fiscal 2025, up 8% on the previous year. By comparison WPP reported £14.7 billion...
The comparison comes up a lot in boardrooms right now, with many asking if the current AI boom is just ad tech’s version of the late-90s dotcom bubble? Are we in the “Flooz.com” phase — or already drifting toward the shake out?
Related Insights
Member Exclusive Ad Tech Briefing: The 2025 M...
When Cloudflare CEO Matthew Prince first started getting calls from distressed publishers about the threat of AI crawlers scraping their content, his knee-jerk reaction was to roll his eyes.
And honestly, a little eye-rolling is fair — Cloudflare’s day job is fending off botnets and nation-state cyberattacks, not debating how Google and other AI companies crawl publisher sites. That means any...
At every major tentpole event — this current one being CES — Omnicom attempts to deep dive on an issue of importance to its clients, and this year is no exception.
Digiday has learned that Omnicom is working with Google to create a new agent that empowers brands with far deeper insights into how to use search in the AI-powered era. The idea is to understand consumer intent, given that new...
2026 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in 2026. OpenAI is edging toward an advertising business without having settled what the business actually is and Google’s illegal monopoly over the ad dollars that fund the open web is moving into a remedies phase that could redraw the market. And that’s...
CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening.
That posture can read as contrarian given the concentration of big agency leadership and CMOs. Internally, however, Amazon treats the show less as a sales opportunity and more as a read on how closely agency and advertiser priorities track with its own plans for...
After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new ownership structure is enough to satiate marketers (and continue to garner their ad dollars) is still an open question.
The deal, which was announced in late December and set to close on Jan. 22, according to Axios, ends the years-long saga of TikTok’s Chinese parent...
The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the Bureau of Labor Statistics.
Ad agencies are still hiring — but the skills they’re hiring for, and where they’re finding them, are beginning to change.
Unsurprisingly, generative AI...
TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025.
Which is to say that trying to predict, especially in the world of tech and platforms, what might actually materialize at any time, let alone next year, is nearly impossible. After all, a lot of what the industry thought...
A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers look for ways to make money from their content being used to train AI systems.
Meta, Microsoft and Amazon all signed licensing deals with publishers in the last six months.
Digiday tracked all...