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Revenues fell short of expectations for marketers in 2025, but they’ll be working with bigger budgets in 2026 — much of which they’ll put toward brand marketing.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading...
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The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. last Monday.
Here’s what we know so far: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Programmatic advertising is going through yet another period of transformation. This time from the era of web-based automation to the era of agentic AI-powered automation. Except there seem to be two competing philosophies for how AI agents and programmatic advertising should intersect.
On one side, there’s the Ad Context Protocol, which aims to create new standards native to AI agents. On the...
The latest earnings cycle in ad tech and digital media was effectively telegraphed before a single quarterly call began. Liftoff Mobile’s decision to postpone its planned initial public offering on the Nasdaq crystallized a shift in Wall Street’s mindset: it won’t reward growth at any cost, particularly when it comes with heavy AI investment.
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If ChatGPT’s move into advertising is to become a durable feature of its business rather than a short-term experiment, much will hinge on whether those ads can prove they drive real outcomes, not just impressions.
Target wants to be among the first to find out.
The retailer is one of the first wave of brands to start testing ads across ChatGPT’s free and Go tiers — a pilot which began on...
After the pandemic-era surge in news publishers’ subscribers, year-over-year gains are harder to come by, pushing publishers to prioritize retention, moving subscribers to higher-priced tiers and bundles, and product expansion.
Digiday analyzed the subscription and paid reader revenue trends among major news publishers that have publicly shared these numbers, including The New York Times, The...
Three days before the first ads were set to appear inside ChatGPT, the marketers testing them received a brief update: the launch date had shifted from Feb. 6 to Feb. 9. No explanation came with it – just a scheduling change from a company still working out how openly it wants to talk about becoming an ads business.
The timing raised eyebrows.
The same day OpenAI notified marketers about...
Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either.
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
Plus, as the volume of non-human agents visiting web pages continues to increase (one in every 31...
As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic measures of media success, and towards hybrid approaches and mixed media modelling (MMM) AI software.
It’s a sea-change for marketers used to depending on last-touch attribution metrics that come directly from social platforms.
Practitioners in the...
Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a stronger foothold in the market, Digiday has learned.
The new leaders — Sasha Savic, former CEO of Mediacom, Anush Prabhu, former chief strategy officer...