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This week’s Media Briefing looks at The Associated Press’ deal with Microsoft to join its pay-per-use AI content marketplace, as the tech company seeks to strengthen relationships with media companies and compete with Google.
AP joins growing list of publishers signing licensing deals with Microsoft
Gannett rebrands, Vogue absorbs Teen Vogue, and more
Microsoft’s growing role in the...
“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games.
GSD...
Netflix has spent three years convincing advertisers it was serious about building an ads business. Now, it’s talking like one that expects to be on every major media plan – not as a novelty but as a line item with weight behind it.
A big part of that push is its reach, which the streamer now describes with a new “Monthly Active Viewers” metric. As it stands, that count comes to more than 190...
Lance Wolder, head of strategy and marketing, PadSquad
For over a decade, “the right person, the right message, the right time” has been a guiding principle in digital advertising. It has been cited in decks, planning documents and strategy sessions across the industry. Even so, it rarely happens in reality. In practice, the industry focus has gone toward refining targeting and timing. The...
For marketers with a keen eye on brand safety and suitability, inclusion lists are something of a gold standard. And like gold, they’re expensive.
Increasingly, media agencies are using generative AI to reduce the lift associated with inclusion lists. “In the past, you [could have] taken hours doing this,” said Tim Lathrop, vp of platform digital at Mediassociates. Now, he added, “you can...
All the will in the world won’t make an AI strategy work without clean, structured data to back it up. Immediate Media is starting there.
Next year’s focus is on scrubbing and unifying data across the business, said Mario Lamaa, its managing director of data and revenue operations at the Digiday Publishing Summit Europe in Lisbon, Portugal last week.
“Our single biggest priority next year...
This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.
Bundle economics
YouTube TV’s power play, Disney’s TV power play, Netflix’s WBD play and more
Bundle economics
Streaming services are getting so expensive that they are pushing more and more people to...
More NFL games will be broadcast by creators.
After hiring four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already determining who’s next, said Ian Trombetta, its svp of social, influencer and content marketing.
Related Insights
Brands in Culture The NFL gives creators access to its archives for content creation with...
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace.
The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4.
Vogel described the Microsoft marketplace as an “a la carte” pay-per-use model, in contrast to the “all you can eat” lump...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...