Feed Items
More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise.
In theory, they’re doing so to reduce the cost of managing media investments, while gaining the ability to act faster, and in closer coordination with the rest of their business.
In practice, there are good reasons why...
This story was first published by Digiday sibling Modern Retail.
After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company.
Walmart’s market cap was $1.02 trillion at the end of the day Tuesday after its stock climbed more than 28...
As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video.
At least, that’s the hope.
While live blogs have been around for years, The Athletic sees live formats as a way to keep audiences on its platform, while insulating its reporting from getting scraped...
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as just a cost center, not a means to successful...
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as just a cost center, not a means to successful...
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.
They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this weekend. There’s also an outside chance this year might be their last chance to do so, should U.S. health secretary Robert F. Kennedy Jr. get his way.
However they’re...
This story was first published by Digiday sibling Modern Retail.
It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game.
Food and beverage executives say a Super Bowl campaign sets the tone for the year. In turn, some of them, like Oikos, are using the Super Bowl to highlight new product lines....
As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. Creators are everywhere except the small screen at this year’s Big Game.
The U.S. annual creator economy ad spend is set to reach $43.9 billion this year, according to the IAB. But with...
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run alongside Peacock’s stream of the 2026 Winter Olympics.
“We’re an American heritage brand,” noted Stephanie Sandkvist, head of retail media and Amazon at Groupe SEB, All-Clad’s parent company....