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This story was first published by Digiday sibling Modern Retail.
Six years ago, independent technology analyst Ben Thompson, who authors the Stratechery newsletter, wrote, “Everyone in commerce is, whether they realize it or not, in the Anti-Amazon Alliance.” At the time, he was describing how retailers and tech companies were increasingly banding together to give merchants and shoppers ways...
If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it.
With AI-generated content so easy to make, it’s crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can provide: authenticity. As influencer marketing agency Billion Dollar Boy...
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.
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Netflix’s live programming product, Fox’s creator studio and more
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The Interactive Advertising Bureau’s recent Creator Ad Spend...
While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns.
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Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger...
Last week saw the opening trade show of the year, with the Consumer Electronics Show hosted in Las Vegas, Nevada, and (per usual) a coterie of ad tech companies were on standby.
Below is a potted roundup of the headline announcements, the wording of which (along with the causal observations of Digiday staffers), suggests the term “programmatic” may soon go the way of Privacy Sandbox. This is...
As the bigger independent media agencies lick their chops in anticipation of a shakeout of medium-sized clients dropping the agency holding companies, those independents also have wasted no time investing in technology that they believe matches them up effectively. Sometimes that tech can even be free.
Horizon Media, the OG of indies, in mid-December announced the launch of HorizonOS, what it...
A steady economy is emerging as the quiet counterweight to AI’s much-hyped reinvention of the agency holdco model.
That, at least, is how Sir Martin Sorrell — the architect of that model and its most persistent critic — sees it.
In his telling, AI has yet to graduate from pilot programs into anything that materially reshapes how marketing departments are staffed, structured or paid. Until...
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X.
According to former head of Americas Monique Pintarelli, who recently became its global head of advertising, 97 of the top 100 advertisers have returned, and in some cases spending even more than they did before Musk’s...
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This year’s Consumer Electronics Show (CES) in Las Vegas was all about agentic AI and little else. Perhaps, that says less about the tech event itself and more about the industry at large.
Think of it as a temperature check. Agencies and tech platforms alike boasted and pitched their AI-powered autonomous media buying from the CES stage. Meanwhile...