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Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a CPG brand heavily tied to Thanksgiving. While marketers know they...
In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.
Haley Kalil, aka Haley Baylee, wants to continue to add to the millions of followers she has amassed across several social media platforms (10 million on Instagram, 16.4 million on TikTok) with her off-...
Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation.
There were more activations from a wider variety of brands, two creators (and their corresponding agencies) told Digiday anecdotally. They said a bevy of last-minute deals this...
At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar creative territory. Viewers gravitated toward the tried and tested, from nostalgia plays to celebrities in deliberately oddball scenarios, while many AI-centered spots struggled to make an emotional connection. ...
Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it.
Firstly, there’s the news that WPP is set to embark on yet another restructure of its creative agencies, this time on the advice of McKinsey consultants, per the Financial Times. The second came from the Super Bowl, which has come to serve as creative agencies’ annual shopfront...
This story was first published by Digiday sibling ModernRetail
Direct-to-consumer brands are figuring out their AI playbooks in real time.
One such company is bedding brand Boll...
This story was originally published on sister site, Modern Retail.
Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns.
But what Amina Pasha, chief marketing officer at Thrive Market, is most interested in when it comes to AI is how the emerging technology will impact consumer trust and discovery. Thrive Market...
This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to pay up.
Amazon joins Microsoft in race to build AI content marketplaces
European news publishers file complaint against Google for AI Overviews, Washington Post CEO steps down after layoffs, and...
Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number of brands relying on a famous face to help them cut through with viewers at home this year was notable.
Nearly two-thirds (63%) of Super Bowl ads featured one or more...
If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the era of AI.
There’s a mounting distrust, and the numbers prove it. While 82% of ad execs feel Gen Z and millennials feel positively about AI-generated ads, only 45% of those...