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While the creator economy is growing and expanding, so are the technologies within the landscape.
Enter virtual influencers. That’s right, digital characters if you will, which are in some cases used instead of human influencers as a means to reach new audiences and showcase new levels of innovation that companies have to offer.
While this isn’t a new concept — virtual influencers have been...
It’s an undeniable fact that data has evolved into a primary ingredient in any marketing or advertising effort over the last 10 to 15 years. And the sophistication of data collection and analysis has advanced at similar hockey-stick-like levels.
But Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of...
It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
No fresh opinions needed — just the same old skepticisms and recycled optimism for another go. And given this has been going ongoing for four years now, ad execs have gotten a lot better...
The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings.
Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark. Every attentive analyst was concerned about the potential impact...
Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York City to talk up new show launches, improvements in measurement and ad targeting and reaching audiences beyond audio platforms with video.
This year, the Podcast Upfront had a few newcomers, including sports media group Better...
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk...
CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk...
The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy.
In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players...
The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy.
In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players...
The Olympic Games aren’t due to start until the final week of July, but brands hoping to bask in the glow of the Olympic torch have already commenced campaign efforts. And as the Paris Games edge closer, partnerships with competing athletes are set to be an increasingly vital part of the brand arsenal.
Despite strict regulations around advertising and brand partnerships, marketers and...