Even financial services businesses want a piece of the ad pie now

Even financial services companies are getting into the ad game now.

These so-called financial media networks (FMNs) are to retail media networks what influencer marketing is to word-of-mouth recommendations. It simply reflects how much the retail media network shift will infiltrate everyday lives.

And boy, is it moving fast. Just look at the headlines lately: Klarna teaming up with ad tech vendors to push programmatic ads, JP Morgan Chase diving headfirst into the ad game, even PayPal jumping on the bandwagon.

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