Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. These themes highlight the evolving ways brands are building authentic connections in the dynamic marketing landscape.
Digitas secured the award for Best Creative for its campaign with Invisalign. The pair tapped into teen culture with a playful yet impactful approach, using spoof movie trailers to highlight the drama-free benefits of Invisalign aligners over traditional braces. Building on the #InvisIsDramaFree platform, the trailers showcased relatable teen moments, emphasizing how Invisalign allows them to avoid cringe-worthy situations. The campaign achieved over 150 million teen impressions and drove a record 4.7 million teen patients to be treated in Q3, a 9.9% increase from the previous quarter. With a 315% increase in YouTube click-through rates, Invisalign became the preferred choice for teens and the most trusted brand for moms and doctors.
Best Product Launch Campaign also went to Digitas for its work with Crocs turning October 2023 into “Croctober,” a month-long celebration that uniquely and memorably honored Crocs fans. Highlighting fan engagement, they launched the Crocs Classic Cowboy Boot, inspired by social listening and fan demand, which sold out globally within an hour. The campaign received coverage in outlets like CNN, Forbes and The New York Times, and achieved over 6.9 billion global PR impressions and 79 million influencer impressions. The ‘Crocstellation’ experience featured Croc-shaped constellations for fans to find within an AR experience, cementing Crocs’ reputation as an innovative, fan-centric brand and making Croctober a viral sensation.
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