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The pragmatist’s guide to esports in 2024
After a difficult period in 2023, the esports industry bounced back in 2024. Over the past year, esports league operators such as Blast and ESL/FACEIT Group developed closer ties with publishers, a...

Here’s everything retail media network experts are asking for this holiday season
Standardized metrics across every site. Insights on insights with data so bright.Incrementality to justify spend.Data points we can share with all our friends! These are a few of advertisers’ favo...

2024 in review: From AI boom to election frenzy, Digiday editors look back
Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the indust...

Marketers may become part of the culture war — even if they didn’t intend to be
The polarization of the country has been in sharp focus for some time, especially the second half of the year. That polarization isn’t new: There’s been a brewing — some might say bubbling or ev...

Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. The bright spot? Largely Go...

How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game....

Why news consumers are a goldmine for advertisers
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information over...

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce...

Uncertainty over TikTok’s U.S. future splinters creators and agencies
With TikTok’s potential U.S. looming ban as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since ...

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
Last month, Clip It, Roblox’s version of TikTok, launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It — and it’s already sparked an unprec...