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Digiday

Digital Content, Digital Advertising, Digital Marketing
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent. Seven influ...
From immigration to AI, what companies need to know about Trump’s One Big Beautiful Bill
The story was first published by Digiday sibling Work Life. With President Trump’s One Big Beautiful Bill (OBBB) now law, HR departments across the country are scrambling to understand what this ...
In graphic detail: Inside the creator economy’s M&A boom
The creator economy is getting too big for investors to ignore, expected to be valued at $480 billion by 2027, according to Goldman Sachs. That may be why private equity firms are elbowing holding com...
Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels
If there’s one thing technology has enabled, it’s the ability for smaller media agencies to build out tech stacks in ways that let them execute in a similar fashion to the big holding companies. B...
As YouTube Shorts reaches 200 billion views, advertisers increase their investment
YouTube Shorts is starting to become a bigger contender for ad dollars.  As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views.  M...
Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
American Eagle has joined the increasingly long list of brands that somehow didn’t see it coming.  Like Bud Light, Target and Jaguar Land Rover before it, the retailer stepped into the culture w...
Nielsen’s RealEyes partnership offers an outcomes measurement solution
Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are usi...
What talent booker Joanna Jordan can teach about leading in media transformation
This story was first published by Digiday sibling WorkLife When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across ...
How tariffs have upended the back-to-school season
This article was first published by Digiday sibling ModernRetail This year, one of the most important annual shopping events hangs in the balance of how shoppers respond to the threat of tariffs wi...
Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV
Marketers are under increasing pressure to deliver better business outcomes, even as they face budget shortfalls and shrinking teams. These circumstances make it imperative for teams to maximize their...
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